Selular Media Group has held again the Selular Award event in 2018 as media appreciation to the technology and telecommunication industry player in Indonesia. At its 15th show, Telkomsel – the largest telco operator in Indonesia, managed to snatch a number of awards. Two of them were won by Telkomsel Digital Advertising and Telkomsel MSIGHT.
Telkomsel Digital Advertising is Telkomsel’s business unit that focuses on the digital advertising business. In this 15th Selular Awards event, Telkomsel Digital Advertising managed to bring home the award for Telkomsel ROLi app in the category of Application as the Best Advertising App. Telkomsel ROLi is a digital lifestyle app that facilitates its users to get information about everyday goods and services that match their interests. The ROLi app itself is available exclusively for Telkomsel subscribers who use Android devices.
Beside Telkomsel Digital Advertising, Telkomsel MSIGHT also managed to bring home the award at the 15th Mobile Awards for Most Innovative Use of Big Data. Telkomsel MSIGHT is a Telkomsel business unit that focuses on big data services to provide collective information and consumer analysts. This service is intended for marketers who want more detailed information about consumer behavior to help them design the right strategy for their products.
In addition to the Best Advertising App and Most Innovative Use of Big Data awards, Telkomsel also managed to bring home several awards, such as:
- The operator of the Year
- Most Innovative IoT Solution
- Best Customer Self Service App: MyTelkomsel
- Best Electronic Money: TCash
- Excellence in Media: Adita Irawati, VP Corporate Communication Telkomsel
- CEO of The Year: Ririek Adriansyah, President Director of Telkomsel