Insight Ramadhan







Understanding Ramadhan During Pandemic
We hope that this insight will help you to understand people’s behaviour during Ramadan better and able to leverage the opportunities so we can grow together.

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Insight ID 21 April 2021

Understanding Ramadhan During Pandemic

 Emotional values does not reflects their mobile behaviour

Unfortunately, what do they connect with emotionally does not necessarily reflect, the way they are consuming their contents.

Understanding Ramadhan During Pandemic

More people engage with e-commerce

Unfortunately, what do they connect with emotionally does not necessarily reflect, the way they are consuming their contents.

Understanding Ramadhan During Pandemic

Despite the pandemic, Mosque still the place to go

While in normal situation, we noticed people are going to the mosque for their Tarawih prayer. This has changed due to pandemic.

Understanding Ramadhan During Pandemic

Gaming is still going strong

Gaming is still a very effective way for people to spend their time during the Ramadan season.

Mobile eSports as Rising Star : Top three of most mobile games accessed are mobile eSports genre with Unique Active gamers around 50Millions.

Most accessed start from 3PM till 6PM and continues again from 8PM till 2AM

Understanding Ramadhan During Pandemic

 

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